Don’t lose out on commerce due to lack of responsive design.

Responsive design is the practice of building websites that are friendly to all devices: desktop, tablet, and mobile.  AndroidGuys posted a good article about three basic practices of responsive web design.

What’s your brand?

The first point the “Guys” touch on is branding. How does a visitor pick out your site from the competition? What makes your page stand out? Will visitors remember you five minutes after they leave? Creating a strong visual identity is an important part of making a good impression. Your design should be consistent across all devices. Colors, logos, and even button styles can help pull this together. If your site looks one way on a desktop, but wildly different on a smartphone, then it’s time for a facelift!

This site is taking too long…

Secondly, the “Guys” mention page loading time. This is especially important for smartphone users, as some visitors may be on limited-data phone plans, or experience data throttling. One simple way to reduce page loading time is to use an image optimization plugin to reduce the file sizes of your site’s pictures. There are some websites (photography, for instance) where high-quality images are a priority. Consider placing those big pictures behind thumbnails, so that the visitor can choose whether or not to load large files. Another good way to reduce page loading time is to use a caching plugin. The complete functionality of caching is beyond the scope of this post: still, take it as written, caching can help.

What, no pictures?

Finally, the “Guys” talk about content strategy: specifically, using content other than simple text to communicate. A well-designed image or video clip can communicate your brand and values visually — “worth a thousand words”, indeed. Reading is fundamental, but website visitors are easily bored and distracted. If your website doesn’t instantly grab their attention, they are likely to click away. Think about how to make a strong impact. What can your website offer in 5 seconds that will keep someone from going back to Facebook?

All of our websites include responsive design features. In today’s tech climate, it’s simply not okay to have a website that is not mobile and tablet friendly. The above points are only a few of the elements that we take into consideration when building your site and marketing your brand. Your visitors are your lifeline. We’ll make sure they can use your site on all devices.